Bastion China delivers high-impact and effective Chinese marketing and communication campaigns that help Australian clients better understand, engage and succeed in the China market.
CHINESE MARKET RESEARCH
We equip you with the knowledge to make informed decisions.
At Bastion China, the first step to entering China is getting a ‘true’ understanding of the market opportunities and risks. Our approach is anchored by market insights and underpinned by experience, networks and cultural competency of our team.
CHINA PULSE - BESPOKE MARKET INTELLIGENCE
China Pulse is tailored market intelligence and commentary for businesses wanting to keep abreast of the rapidly changing environment and stay in tune with a target market, category, target segment or region. We can capture attitudes, values, trends and statistical data that is tailored to your needs. Best undertaken on a monthly basis as a opportunity and risk signalling tool, China Pulse can also be used annually as a comprehensive index to assist during your annual planning cycle ensuring the business effectively navigates through the complex opportunities and challenges when engaging with this, at times, contradictory Chinese market, both in Australia and China.
THE ECHO WALL – GET IMMEDIATE ANSWERS
The Echo Wall is a live and engaged Chinese consumer access panel that provides clients with opportunity to gain both qualitative and quantitative insights for both strategic and tactical initiatives. Developed by Bastion Latitude in partnership with Bastion China, the Australian-based online insights community is populated with Australians of Chinese heritage, and can be used to explore a range of business issues in a timely and cost effective manner. Using a range of techniques, from qualitative conversations, quantitative polls or surveys, to mobile and video tasks, we can address a range of research needs. The Echo Wall will uncover the insights necessary to build a qualified and authentic understanding of the Chinese consumer you are targeting.
YOUR CHINA STRATEGY
There is no uniform path to China markets. There is only your way, and we prepare tailored strategies with realistic targets. We build flexible China engagement strategies - by working through the opportunities, identifying the risk, setting up contingencies and setting honest targets that allow your business to pivot and realign to any market forces.
For every 'Blackmores' there is a company you’ve never heard of. China success is found through a comprehensive and thorough plan. Our China focused business case becomes the cement for your foundations and its strength defines the house we build together.
Your company may have its toe in the water, but if water clarity might look like the Huang He river and you’re not sure whether to jump in. A strategy review will revitalise, realign or rescue your China plan and give you confidence to make the big calls.
Business clarity in China if often as difficult as navigating through Hutong’s in Beijing. A China Blueprint provides solutions to the why, where and how to achieve your forecast returns, expected market share and growth targets.
Does your brand name translate directly, or is it a phonetic translation or an insult waiting to become a viral meme on Weibo? What resonates with western audiences won’t necessarily work in a localised China context - your brand strategy needs to reflect the market you are targeting.
MARKET ENTRY STRATEGY
How much Sichuan pepper you need depends on your spice tolerance? The China market space depends on the nature of your product and the relevant regulations. Our market entry strategies outline the best export approach, contractual, regulatory and investment entry modes.
DELIVERING CHINA MARKETING PLANS ONLINE
While the Great Wall cannot be seen from the moon, you can see the millions of mobile screens illuminated from people on WeChat. To make sure you are on those screens, our digital strategies focus on awareness, customer base, fans, shares to ensure repeat business and continual growth.
We will advise and tailor the best mix of digital platforms across Chinese mediums, which may include:
• Social Media Management (WeChat & Weibo)
• WeChat Mini-app and H5 Page Design
• Chinese Website Design
• Chinese SEO / SEM
• Reputation Management
• Live Streaming
• Public Relations
• Paid Media Planning
• Influencer Engagement
• E-Commerce and Chinese Payment Gateways
DELIVERING CHINA MARKETING PLANS OFFLINE
China’s markets are perhaps the most dynamic - even frenetic - on the planet. Consumers now demand a seamless brand experience. We create sales channel touch points and drive sales through:
• Chinese Media Events
• Consumer & VIP Events
• Experiential Marketing
• Translation Services
• Brand Advocates
• Sponsorship & Partnership
• Affiliate Marketing
• Daigou Engagement
• Community Activations
Need to connect online with Chinese consumers? We do social media management, WeChat & Weibo, Chinese website design, SEO, SEM, live streaming, WeChat mini-app design and e-commerce and Chinese Payment Gateways.
PR & COMMUNICATIONS
We can develop and execute highly impactful public relations campaigns, reputation management and Chinese influencer engagement campaigns.
MEDIA & EVENTS
We can take care of your Chinese-related paid media planning and execution along with Chinese media events, consumer & VIP events, affiliate marketing, Daigou engagement and community activations.
WHAT OUR CLIENTS
WHAT OUR CLIENTS
SAY ABOUT US
SAY ABOUT US
A GREAT CHINA COMMUNICATIONS PARTNER FOR VIRGIN AUSTRALIA
We have been working with Bastion China for over a year and they have been a great China communications partner for us. They understand our goals and deliver unique and creative campaigns, which are a first for them in that market. Together we strengthen the Virgin Australia brand across multiple Chinese social media platforms.
Head of Consumer & Partner Marketing, Virgin Australia
HELPING TO OPEN OUR BRAND TO NEW AUDIENCES
Bastion China has been our China communications partner in the past 1.5 years helping open up our brand to new audiences. We have done various campaigns including media and influencer engagement, PR and offline events, to support the broader sales strategy. We continue to work together to understand the Chinese consumer landscape and take advantage of commercial and marketing opportunities.
Marketing Manager, UGG
BASTION CHINA SIGNIFICANTLY INCREASED OUR CHINESE ENGAGEMENT
Bastion China have enabled us to test digital marketing and to have a voice in one of our largest visitation markets. Their positioning work supports our broader marketing strategy without compromising our brand voice. They have significantly increased our Chinese engagement through insight-driven communications, content planning and marketing campaigns. Bastion China helps us to promote our broad range of parks, nature-based experiences and manage risk in a way that Chinese audiences want and expect to consume.
Executive Director Marketing, Parks Victoria
PARTNERING TO ENHANCE OUR WECHAT CHANNEL
The Australian Grand Prix is an intrinsic part of this great city. We are keen to innovate by partnering with Bastion China to enhance our WeChat channel and interactive Mini-Program, providing bespoke on-course experiences to attract and engage new audiences from our growing and diverse local Chinese communities.
CEO, Australian Grand Prix Corporation
WE ARE PART OF BASTION COLLECTIVE
Bastion Collective is the largest independent communications agency in Australia. We exist to be the Bastion of Australian Ingenuity. Our integrated agency network allows us to deliver simple, original and resourceful communications solutions to our clients' complex problems. Bastion Collective clients can use us for one specialist service or our entire integrated offering, delivered through one central point of contact.
We do this all to help our clients create, grow, measure and protect their businesses.