WHAT WE

OFFER

Bastion China delivers high-impact and effective Chinese marketing and communication campaigns that help brands communicate effectively with Chinese audiences in Australia and offshore.

CHINESE MARKET RESEARCH

We equip you with the knowledge to make informed decisions.

THE GOLDEN VOICE
Australia's first local, independent in-language research community helps brands better understand the Chinese community. Through The Golden Voice we can tap into 10,000 migrants via WeChat instantly and up to 160,000 international students and professionals in Australia. It is further underpinned by Bastion Insight's expertise as qualitative and quantitative researchers and an exclusive partnership with the Chinese Australian Entrepreneurs Association. The Golden Voice will help you uncover the insights necessary to build a qualified and authentic understanding of the Chinese consumer you are targeting.

CHINA STRATEGY

There is no uniform path in Chinese engagement. That's why we build flexible China engagement strategies - by working through the opportunities, identifying the risk, developing your message and crafting the right tactics to help you reach your goals.

BRAND STRATEGY
Does your brand name translate directly, or is it a phonetic translation or an insult waiting to become a viral meme on Weibo? What resonates with western audiences won’t necessarily work in a localised China context - your brand strategy needs to reflect the market you are targeting.

COMMUNICATIONS STRATEGY
What channels should you be using? How should you be using them? What cultural nuances do you need to make to your message? Our Communications Strategy will provide you with a clear understanding of how to talk to the Chinese market, on which channels and when; while also demystifying this space long-term. It provides you with a road map on Chinese marketing to help you build your brand among this large audience segment.

STRATEGY REVIEW
Your company may have its toe in the water, but the water clarity might look like the Huang He river and you’re not sure whether to jump in. A strategy review will revitalise, realign or rescue your China plan and give you confidence to make the big calls.

CHINESE SOCIAL MEDIA

While the Great Wall cannot be seen from the moon, you might be able to see the millions of mobile screens illuminated from people on WeChat. To make sure you are on those screens, our digital strategies focus on awareness, customer base, fans, shares to ensure repeat business and continual growth.

We will advise and tailor the best mix of digital platforms across Chinese mediums, which may include:
• Social Media Strategy and Management
• WeChat Mini-app and H5 Page Design
• Chinese Website Design
• Chinese SEO / SEM
• Reputation Management
• Live Streaming
• Paid Media
• Influencer & KOL Engagement
• E-Commerce and Chinese Payment Gateways

CHINESE PR

China’s markets are perhaps the most dynamic - even frenetic - on the planet. Consumers now demand a seamless brand experience. We drive awareness and reach through:

• Chinese Media Events
• Consumer & VIP Events
• Experiential Marketing
• Translation Services
• Sponsorship & Partnerships
• Daigou Engagement
• Community Activations

MARKETING

TACTICS

CHINESE

SOCIAL MEDIA

We craft strategies and campaigns to drive awareness and sales on WeChat, Weibo, Red and TikTok and can help you leverage live streaming, WeChat mini-apps and e-commerce while advising your Chinese website design, SEO, SEM and Chinese payment gateways.

CHINESE

PR & COMMUNICATIONS

We can develop and execute highly impactful public relations campaigns, reputation management and Chinese influencer engagement campaigns.

CHINESE

MEDIA & EVENTS

We can take care of your Chinese-related paid media planning and execution along with Chinese media events, consumer & VIP events, affiliate marketing, Daigou engagement and community activations.

WHAT OUR CLIENTS

WHAT OUR CLIENTS

SAY ABOUT US

SAY ABOUT US

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A GREAT CHINA COMMUNICATIONS PARTNER FOR VIRGIN AUSTRALIA

We have been working with Bastion China for over a year and they have been a great China communications partner for us. They understand our goals and deliver unique and creative campaigns, which are a first for them in that market. Together we strengthen the Virgin Australia brand across multiple Chinese social media platforms.

Rapthi Thanapalasingam

Head of Consumer & Partner Marketing, Virgin Australia

HELPING TO OPEN OUR BRAND TO NEW AUDIENCES

Bastion China has been our China communications partner in the past 1.5 years helping open up our brand to new audiences. We have done various campaigns including media and influencer engagement, PR and offline events, to support the broader sales strategy. We continue to work together to understand the Chinese consumer landscape and take advantage of commercial and marketing opportunities.

Monique Pallister

Marketing Manager, UGG

BASTION CHINA SIGNIFICANTLY INCREASED OUR CHINESE ENGAGEMENT

Bastion China have enabled us to test digital marketing and to have a voice in one of our largest visitation markets. Their positioning work supports our broader marketing strategy without compromising our brand voice. They have significantly increased our Chinese engagement through insight-driven communications, content planning and marketing campaigns. Bastion China helps us to promote our broad range of parks, nature-based experiences and manage risk in a way that Chinese audiences want and expect to consume.

Lisa Patroni

Executive Director Marketing, Parks Victoria

PARTNERING TO ENHANCE OUR WECHAT CHANNEL

The Australian Grand Prix is an intrinsic part of this great city. We are keen to innovate by partnering with Bastion China to enhance our WeChat channel and interactive Mini-Program, providing bespoke on-course experiences to attract and engage new audiences from our growing and diverse local Chinese communities.

Andrew Westacott

CEO, Australian Grand Prix Corporation

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WE ARE PART OF BASTION COLLECTIVE

Bastion Collective is the largest independent communications agency in Australia. We exist to be the Bastion of Australian Ingenuity. Our integrated agency network allows us to deliver simple, original and resourceful communications solutions to our clients' complex problems. Bastion Collective clients can use us for one specialist service or our entire integrated offering, delivered through one central point of contact.
We do this all to help our clients create, grow, measure and protect their businesses.

CONTACT US