Bastion China appointed to drive Audi campaign
Leading Chinese marketing and communications agency Bastion China has announced it will partner with automotive giant Audi as part of a campaign to tap into the Australia-based Chinese community.
Bastion China has been engaged to develop an effective long-term communications strategy to position Audi as a sought after brand and gain traction in this growth market, Australia.
The campaign is focused on the launch of the luxurious new Audi Q8 SUV.
To gain leverage and drive engagement with the local Chinese market, Bastion China will set up an official WeChat account for Audi Australia and oversee a comprehensive content-management strategy.
Bastion China Partner Jane Lu said: “It is very exciting for Bastion China to work with Audi Australia in assisting with the Q8 new model launch campaign to engage the Chinese community.
“With the purposely crafted message and personalised engagement, Audi will be able to further communicate the value and brand with Chinese consumers,” she said.
Bastion plans to work with key WeChat influencers to boost social buzz and deliver key brand messaging that resonates with Audi’s target audience.
As a direct contact point, the platform will also be used to showcase Audi products, build brand loyalty, market prospective buyers and increase sales.
Audi Marketing Communications Manager Jessica Chen said the company was looking forward to a successful campaign and partnership with the Bastion China team.
“Audi highly value the growing Chinese community in Australia, and the partnership with Bastion China is an important initiative to engage and grow our Chinese consumer connection,” she said.
The client win further cements Bastion China as leaders in the automotive space, adding to the agency’s impressive portfolio, which includes Ferrari and the F1 Australian Grand Prix.
Bastion China specialises in designing high-impact, purpose-built marketing campaigns to help clients better engage with Chinese consumers.
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