TOGETHER LET'S

FIND A WAY

There is no uniform pathway to ‘China’ and we don’t rely on rolling out well-worn and outdated templates. We custom design your China engagement and campaigns that are aligned to your specific objectives.

WE ARE

EXPERIENCED

Our team is highly experienced in the China market. We understand issues and opportunities from both the Chinese and Australian perspective.

WE VALUE

TRANSPARENCY

We are plain speaking and candid with each other and with our clients.

WE ARE

ENGAGING

We are helpful, thoughtful, considerate and cooperative and aim to build relationships with clients rather than just deliver transactions and outcomes.

WE HELP YOU STAY

RELEVANT

We help clients understand and build their China relationships to remain relevant in this rapidly evolving new world and marketplace.

OUR

TEAM

JANE LU

PARTNER

Jane is an expert in strategy planning and operation execution for cross border organisations between China and Australia. Starting in the real estate industry working with Chinese investors to co-develop Australia projects, Jane was the Head of Australia and New Zealand for Juwai, the No.1 international property platform for Chinese investors. Raised in Shenzhen, Jane has lived in Australia for over 13 years, and it is her passion to bridge China and Australia. Jane has worked with high profile clients like SeaLink, Australia listed tourism company; Wanda, leading Chinese developer; Star Casino and University of New South Wales.

ANYA ZENG

SENIOR ACCOUNT MANAGER

Anya has over 5-years marketing and advertising experience in China and Melbourne. She leads the Account Executives with a strong sense of strategic thinking to provide the best China marketing service to our clients.

CELINE LI

ACCOUNT MANAGER

Celine has more than 4 years of multi-sector experience across Journalism, Luxury Fashion, PR & Integrated Marketing and Banking Finance in both Australia and China. Prior to joining Bastion China, she had worked for WPP group company Burson-Marsteller in Beijing on their key accounts, providing advisory services to industry giants such as Qualcomm, Lenovo, Microsoft and Jiangsu Provincial government. Born and grown up in the same city as Confucius, Celine loves exploring various arenas in cross-cultural contexts and her curiosity lies in the industries of tech, finance, startups and e-commerce. She holds a Master's Degree of Global Media Communication at the University of Melbourne.

KELLY YANG

ACCOUNT EXECUTIVE

Kelly provides various support to the account management team, including campaign management, client communications, media and supplier relations. She shows strong capability in Chinese social media content creation. Prior to joining Bastion China, Kelly worked as Marketing Specially at ADCESS, a Chinese digital marketing agency in Melbourne, where she was responsible for content creation, campaign management and client service. She also worked as a journalist for two local newspapers in China. Kelly holds a Master Degree in Marketing Communications from the University of Melbourne.

AILIN LI

ACCOUNT EXECUTIVE

Ailin provides high-level client service and project management. Prior to joining Bastion China, Ailin worked as Marketing Assistant at Castiglione Arts & Culture, the PR company for touring artists in Australia. She managed the company’s profiles and presence on Chinese social media and ran regular social advertising, promotions and campaigns to track success on their Weibo and WeChat accounts. A university of Melbourne graduates with a Master’s in Communication she had industry experience as a journalist and editor.

LUKE LIANG

PT ACCOUNT EXECUTIVE

Luke has 6 years experience in social media and marketing. The “influencer”-- with over 300,000 followers on Weibo. Practical experience allow Luke provides first hand experiences to our clients.

LEON SUN

ACCOUNT EXECUTIVE

Given the fact that Leon is from finance and international business background, planning and executing specific, measurable, achievable, relevant, time-bound (S.M.A.R.T.) marketing plans for clients is what Leon going for.
Prior to joining Bastion China, Leon had worked for KOHLER EMEA Headquarter in Paris as Marketing Intelligence Analyst. He had worked with organisations across industries (NSW government, Marketing, Technology, Education).
After living and working in Beijing, Paris and Sydney, Leon believes the significance of understanding the clients. Warm, energetic, and always ready to help allows Leon quickly connect to the clients.

DONNI LI

ACCOUNT EXECUTIVE

Bringing along strong sense of creativity and strategic thinking, Donni is an experienced media planner who always challenges herself for left of centre ideas. She has established strong skill sets of data analysis and visualisation, account management and client communications during her agency life at Zenith (part of Publicis Group).

WE ARE PART OF BASTION COLLECTIVE

Bastion Collective is the largest independent communications agency in Australia. We exist to be the Bastion of Australian Ingenuity. Our integrated agency network allows us to deliver simple, original and resourceful communications solutions to our clients' complex problems. Bastion Collective clients can use us for one specialist service or our entire integrated offering, delivered through one central point of contact.
We do this all to help our clients create, grow, measure and protect their businesses.

CONTACT US