TOGETHER LET'S

FIND A WAY

There is no uniform pathway to ‘China’ and we don’t rely on rolling out well-worn and outdated templates. We custom design your China engagement and campaigns that are aligned to your specific objectives.

WE ARE

EXPERIENCED

Our team is highly experienced in the China market. We understand issues and opportunities from both the Chinese and Australian perspective.

WE VALUE

TRANSPARENCY

We are plain speaking and candid with each other and with our clients.

WE ARE

ENGAGING

We are helpful, thoughtful, considerate and cooperative and aim to build relationships with clients rather than just deliver transactions and outcomes.

WE HELP YOU STAY

RELEVANT

We help clients understand and build their China relationships to remain relevant in this rapidly evolving new world and marketplace.

OUR

TEAM

JANE LU

PARTNER

Jane is an expert in strategy planning and operation execution for cross border organisations between China and Australia. Starting in the real estate industry working with Chinese investors to co-develop Australia projects, Jane was the Head of Australia and New Zealand for Juwai, the No.1 international property platform for Chinese investors. Raised in Shenzhen, Jane has lived in Australia for over 13 years, and it is her passion to bridge China and Australia. Jane has worked with high profile clients like SeaLink, Australia listed tourism company; Wanda, leading Chinese developer; Star Casino and University of New South Wales.

KELLY YANG

ACCOUNT EXECUTIVE

Kelly provides various support to the account management team, including campaign management, client communications, media and supplier relations. She shows strong capability in Chinese social media content creation. Prior to joining Bastion China, Kelly worked as Marketing Specially at ADCESS, a Chinese digital marketing agency in Melbourne, where she was responsible for content creation, campaign management and client service. She also worked as a journalist for two local newspapers in China. Kelly holds a Master Degree in Marketing Communications from the University of Melbourne.

LUKE LIANG

PT ACCOUNT EXECUTIVE

Luke has 6 years experience in social media and marketing. The “influencer”-- with over 300,000 followers on Weibo. Practical experience allow Luke provides first hand experiences to our clients.

LEON SUN

ACCOUNT EXECUTIVE

Given the fact that Leon is from finance and international business background, planning and executing specific, measurable, achievable, relevant, time-bound (S.M.A.R.T.) marketing plans for clients is what Leon going for.
Prior to joining Bastion China, Leon had worked for KOHLER EMEA Headquarter in Paris as Marketing Intelligence Analyst. He had worked with organisations across industries (NSW government, Marketing, Technology, Education).
After living and working in Beijing, Paris and Sydney, Leon believes the significance of understanding the clients. Warm, energetic, and always ready to help allows Leon quickly connect to the clients.

DONNI LI

ACCOUNT EXECUTIVE

Bringing along strong sense of creativity and strategic thinking, Donni is an experienced media planner who always challenges herself for left of centre ideas. She has established strong skill sets of data analysis and visualisation, account management and client communications during her agency life at Zenith (part of Publicis Group).

LITA ZHANG

STRATEGY AND PLANNING LEAD

Lita is responsible for integrated marketing solutions with Bastion China.

As working in 4A agencies in China for almost 10 years, she enjoys helping businesses grow by developing market entry strategies, strong
marketing platforms and international partnerships.
Her professional experience covers on-line/off-line branding and
promotion campaigns, e-commerce operation and Chinese adaptation of
global brands. She has worked in strategic and communications roles
for Coke Cola,Das Auto, McDonald’s, 2010 Shanghai EXPO, Bellamy,
Nutrition Care, Alibaba E-commerce EXPO.

ASHLEY MA

CLIENT SERVICE MANAGER

As a professional who possesses a passionate communication style, Ashley has diverse international communication experiences across multiple industries including agriculture, chemical and professional services. Her bilingual and cross cultural background enables her to have a deep appreciation of the intricacies in driving positive impacts within varied and dynamic environments. With a determined, diligent and confident personality and keen awareness of the importance of timing and situation, Ashley controls the flow of communication between clients and organisations to ensure an effective delivery of information aligned to the core strategy.

SHANYAN HAI

ACCOUNT EXECUTIVE

With working experience in both China and Australia, Shanyan gained exposure and expertise within the event, e-commerce, and digital marketing fields, dedicating to help clients with their business growth through both online and offline marketing practice and strategies. As a marketing professional, she enjoys building bridges and connections between clients and customers to drive positive impacts. Having lived in Australia for five years, she is able to serve clients with a cross-cultural and international perspective.

WE ARE PART OF BASTION COLLECTIVE

Bastion Collective is the largest independent communications agency in Australia. We exist to be the Bastion of Australian Ingenuity. Our integrated agency network allows us to deliver simple, original and resourceful communications solutions to our clients' complex problems. Bastion Collective clients can use us for one specialist service or our entire integrated offering, delivered through one central point of contact.
We do this all to help our clients create, grow, measure and protect their businesses.

CONTACT US