TOGETHER LET'S

FIND A WAY

Bastion China is a specialist Chinese communications agency helping you reach Chinese audiences in Australia and offshore.

We customise Chinese engagement campaigns aligned to your objectives, leveraging communication channels including WeChat, Weibo, Red and TikTok. We're adept at creating KOL programs, paid media campaigns and offline events that drive results.

We aim to take the confusion out of communicating to Chinese audiences and help you to understand this important market segment - so that when you work with us you become better informed and can more effectively tap into this audience.

WE ARE

EXPERIENCED

Our team is highly experienced in the China market. We understand issues and opportunities from both the Chinese and Australian perspective.

WE THINK

HOLISTICALLY

Working with our counterparts in Bastion Effect, we craft truly integrated campaigns reaching eastern and western consumers.

WE ARE

CREATIVE

There is no uniform pathway to China. We customise client plans and think creatively about how to deliver results.

WE HELP YOU

UNDERSTAND

We take the time to explain in plain English and provide campaign benchmarks to help you understand this market, and your campaign better.

OUR

TEAM

Our team blends big brand marketing experience with international know-how and creative cross cultural thinking. We've worked across sectors including luxury retail, automotive, property development, FMCG, technology, agriculture, hospitality and business.

RICHARD CHAPMAN

CEO

A creative communications practitioner with industry experience amassed over 20 years, Richard is a multi-channel expert who believes in the power of storytelling. He co-founded PR and experiential agency Spark Impact, going on to join one of the top global media and communications agency networks where he spent a decade creating memorable and meaningful experiences that connected brands with consumers.

ROXANNE MILLAR

GENERAL MANAGER

A journalist for almost 10 years at local and international outlets, Roxanne has a deep understanding of the media industry and content. She has crafted integrated campaigns for major brands including Jetstar, Mirvac, Telstra and Cbus Property while delivering sales and marketing strategy for Hort Innovation's international Taste Australia program that markets Australian produce across Asia.

ASHLEY MA

CLIENT SERVICE MANAGER

Ashley's international communications experience spans multiple industries including agriculture, tourism, hospitality, property and professional services. A native Mandarin speaker, she has an innate understanding of the Chinese consumer, which enables her to craft and execute smart campaigns that deliver strong results for clients.

KELLY YANG

SENIOR ACCOUNT EXECUTIVE

A former journalist in China, Kelly specialises in media strategy and content creation. She has a Masters Degree in Marketing Communications from the University of Melbourne and experience working in digital marketing. Kelly oversees much of Bastion China's content creation and is highly versed in the intricacies of Chinese platforms including WeChat and Weibo.

WE ARE PART OF BASTION COLLECTIVE

Bastion Collective is the largest independent communications agency in Australia. We exist to be the Bastion of Australian Ingenuity. Our integrated agency network allows us to deliver simple, original and resourceful communications solutions to our clients' complex problems. Bastion Collective clients can use us for one specialist service or our entire integrated offering, delivered through one central point of contact.
We do this all to help our clients create, grow, measure and protect their businesses.

CONTACT US