OUR

WORK

Our creativity sets us apart from our competitors. We like to think the proof is in the reach and ROI of the campaigns we create for our clients.

Melbourne Cup Carnival KOLs

THE ASK We know Australia's A-list have long loved Spring Racing Carnival, but what about our Chinese influencers? Victoria Racing Club wanted to drive greater awareness of the Melbourne Cup…

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Australia’s first WeChat mini-program for a major event

THE ASK In partnering with the Royal Melbourne Show, Bastion China was tasked with increasing the event's visibility among Chinese consumers and drive ticket sales. THE APPROACH We started by…

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ALL CASE STUDIES

WHAT'S ON

OUR MIND

We are always gathering feedback as well as data on how Chinese audiences think, feel and behave. Here are some insights.

Leveraging Chinese shopping holidays

The past few months have been tough for Australian brands. But they have been even tougher for Australian brands that rely on Chinese customers. As early as January Chinese customers…

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What brands can learn from China’s recovery

Chinese retailers are a couple of months ahead of Australia’s as the country relaxes its restrictions and attempts to get back to normal. There are a number of key trends…

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ALL INSIGHTS

WHAT OUR CLIENTS

WHAT OUR CLIENTS

SAY ABOUT US

SAY ABOUT US

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A GREAT CHINA COMMUNICATIONS PARTNER FOR VIRGIN AUSTRALIA

We have been working with Bastion China for over a year and they have been a great China communications partner for us. They understand our goals and deliver unique and creative campaigns, which are a first for them in that market. Together we strengthen the Virgin Australia brand across multiple Chinese social media platforms.

Rapthi Thanapalasingam

Head of Consumer & Partner Marketing, Virgin Australia

HELPING TO OPEN OUR BRAND TO NEW AUDIENCES

Bastion China has been our China communications partner in the past 1.5 years helping open up our brand to new audiences. We have done various campaigns including media and influencer engagement, PR and offline events, to support the broader sales strategy. We continue to work together to understand the Chinese consumer landscape and take advantage of commercial and marketing opportunities.

Monique Pallister

Marketing Manager, UGG

BASTION CHINA SIGNIFICANTLY INCREASED OUR CHINESE ENGAGEMENT

Bastion China have enabled us to test digital marketing and to have a voice in one of our largest visitation markets. Their positioning work supports our broader marketing strategy without compromising our brand voice. They have significantly increased our Chinese engagement through insight-driven communications, content planning and marketing campaigns. Bastion China helps us to promote our broad range of parks, nature-based experiences and manage risk in a way that Chinese audiences want and expect to consume.

Lisa Patroni

Executive Director Marketing, Parks Victoria

PARTNERING TO ENHANCE OUR WECHAT CHANNEL

The Australian Grand Prix is an intrinsic part of this great city. We are keen to innovate by partnering with Bastion China to enhance our WeChat channel and interactive Mini-Program, providing bespoke on-course experiences to attract and engage new audiences from our growing and diverse local Chinese communities.

Andrew Westacott

CEO, Australian Grand Prix Corporation

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WE ARE PART OF BASTION COLLECTIVE

Bastion Collective is the largest independent communications agency in Australia. We exist to be the Bastion of Australian Ingenuity. Our integrated agency network allows us to deliver simple, original and resourceful communications solutions to our clients' complex problems. Bastion Collective clients can use us for one specialist service or our entire integrated offering, delivered through one central point of contact.
We do this all to help our clients create, grow, measure and protect their businesses.

CONTACT US