Bastion China is a specialist Chinese communications agency crafting and delivering high-impact and effective marketing and communications campaigns that help clients reach Chinese audiences locally and offshore.
There is no uniform path to engage Chinese audiences. Our tailored strategies are backed by our Australian-first cross-cultural research capabilities, international know-how and experience. We leverage communication channels including WeChat, Weibo, Red and TikTok and are adept at creating KOL programs, paid media campaigns and offline events that drive results.
Our client team will help you better understand, engage and succeed in this space. We can help you find the way.
SOCIAL AND DIGITAL
Our creativity sets us apart from our competitors. We like to think the proof is in the reach and ROI of the campaigns we create for our clients.
Driving leads for MAB
THE BRIEF MAB needed a sales and marketing campaign that would drive awareness for its new Box Hill apartment project, Tempo, among the local Chinese population. With the project’s display…READ MORE
Melbourne Cup Carnival KOLs
THE ASK We know Australia's A-list have long loved Spring Racing Carnival, but what about our Chinese influencers? Victoria Racing Club wanted to drive greater awareness of the Melbourne Cup…READ MORE
Australia’s first WeChat mini-program for a major event
THE ASK In partnering with the Royal Melbourne Show, Bastion China was tasked with increasing the event's visibility among Chinese consumers and drive ticket sales. THE APPROACH We started by…READ MORE
We are always gathering feedback as well as data on how Chinese audiences think, feel and behave. Here are some insights.
Leveraging Chinese shopping holidays
The past few months have been tough for Australian brands. But they have been even tougher for Australian brands that rely on Chinese customers. As early as January Chinese customers…READ MORE
What brands can learn from China’s recovery
Chinese retailers are a couple of months ahead of Australia’s as the country relaxes its restrictions and attempts to get back to normal. There are a number of key trends…READ MORE
Bastion China new leadership and impressive client roster in second year
Bastion China, in its second year of business this year, has recently appointed a new partner along with general manager and account executive; along with winning key clients in automotive,…READ MORE
WHAT OUR CLIENTS
WHAT OUR CLIENTS
SAY ABOUT US
SAY ABOUT US
A GREAT CHINA COMMUNICATIONS PARTNER FOR VIRGIN AUSTRALIA
We have been working with Bastion China for over a year and they have been a great China communications partner for us. They understand our goals and deliver unique and creative campaigns, which are a first for them in that market. Together we strengthen the Virgin Australia brand across multiple Chinese social media platforms.
Head of Consumer & Partner Marketing, Virgin Australia
HELPING TO OPEN OUR BRAND TO NEW AUDIENCES
Bastion China has been our China communications partner in the past 1.5 years helping open up our brand to new audiences. We have done various campaigns including media and influencer engagement, PR and offline events, to support the broader sales strategy. We continue to work together to understand the Chinese consumer landscape and take advantage of commercial and marketing opportunities.
Marketing Manager, UGG
BASTION CHINA SIGNIFICANTLY INCREASED OUR CHINESE ENGAGEMENT
Bastion China have enabled us to test digital marketing and to have a voice in one of our largest visitation markets. Their positioning work supports our broader marketing strategy without compromising our brand voice. They have significantly increased our Chinese engagement through insight-driven communications, content planning and marketing campaigns. Bastion China helps us to promote our broad range of parks, nature-based experiences and manage risk in a way that Chinese audiences want and expect to consume.
Executive Director Marketing, Parks Victoria
PARTNERING TO ENHANCE OUR WECHAT CHANNEL
The Australian Grand Prix is an intrinsic part of this great city. We are keen to innovate by partnering with Bastion China to enhance our WeChat channel and interactive Mini-Program, providing bespoke on-course experiences to attract and engage new audiences from our growing and diverse local Chinese communities.
CEO, Australian Grand Prix Corporation
HERE'S WHAT MAKES US DIFFERENT
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WE ARE PART OF BASTION COLLECTIVE
Bastion Collective is the largest independent communications agency in Australia. We exist to be the Bastion of Australian Ingenuity. Our integrated agency network allows us to deliver simple, original and resourceful communications solutions to our clients' complex problems. Bastion Collective clients can use us for one specialist service or our entire integrated offering, delivered through one central point of contact.
We do this all to help our clients create, grow, measure and protect their businesses.