Here at Bastion China we deliver high-impact and effective Chinese marketing and communications campaigns that help clients better understand, engage and succeed in the China market. We can help you find the way.
YOUR CHINA STRATEGY
MARKETING EXECUTION ONLINE
MARKETING EXECUTION OFFLINE
CHINESE PR & MEDIA EVENTS
Our creativity sets us apart from our competitors. We like to think the proof is in the reach and ROI of the campaigns we create for our clients.
Introducing The Royal Melbourne Show’s ‘Mini-Program’ Interactive Event Guide
In partnering with the Royal Melbourne Show, Bastion China supported the major event’s brand identity and increased its visibility among Chinese consumers to create a pathway to tickets purchasing. As…READ MORE
KORA Organics’ Launch into China
Founded on the values of making a transformative difference to people’s skin and offering a healthier, safe and toxin-free alternative to other brands on the market. The brand’s founder Miranda…READ MORE
Alibaba “TMALL World” Community Engagement & PR Campaign
No matter who you are, Bastion China can help you speak to Chinese audiences. Take Alibaba for example: Chinese mega e-commerce, retail, Internet and technology conglomerate. The 9th highest global…READ MORE
We are always gathering feedback as well as data on how Chinese audiences act, behave and think. Here are some insights.
Bastion China new leadership and impressive client roster in second year
Bastion China, in its second year of business this year, has recently appointed a new partner along with general manager and account executive; along with winning key clients in automotive,…READ MORE
Bastion China appointed to drive Audi campaign
Leading Chinese marketing and communications agency Bastion China has announced it will partner with automotive giant Audi as part of a campaign to tap into the Australia-based Chinese community. …READ MORE
Why Australian businesses can no longer ignore the local Chinese market
It’s no secret that our future is inextricably tied to China, yet the vast majority of Australian businesses are chronically unprepared to capitalise on this incredible opportunity. Even those Australian…READ MORE
WHAT OUR CLIENTS
WHAT OUR CLIENTS
SAY ABOUT US
SAY ABOUT US
A GREAT CHINA COMMUNICATIONS PARTNER FOR VIRGIN AUSTRALIA
We have been working with Bastion China for over a year and they have been a great China communications partner for us. They understand our goals and deliver unique and creative campaigns, which are a first for them in that market. Together we strengthen the Virgin Australia brand across multiple Chinese social media platforms.
Head of Consumer & Partner Marketing, Virgin Australia
HELPING TO OPEN OUR BRAND TO NEW AUDIENCES
Bastion China has been our China communications partner in the past 1.5 years helping open up our brand to new audiences. We have done various campaigns including media and influencer engagement, PR and offline events, to support the broader sales strategy. We continue to work together to understand the Chinese consumer landscape and take advantage of commercial and marketing opportunities.
Marketing Manager, UGG
BASTION CHINA SIGNIFICANTLY INCREASED OUR CHINESE ENGAGEMENT
Bastion China have enabled us to test digital marketing and to have a voice in one of our largest visitation markets. Their positioning work supports our broader marketing strategy without compromising our brand voice. They have significantly increased our Chinese engagement through insight-driven communications, content planning and marketing campaigns. Bastion China helps us to promote our broad range of parks, nature-based experiences and manage risk in a way that Chinese audiences want and expect to consume.
Executive Director Marketing, Parks Victoria
PARTNERING TO ENHANCE OUR WECHAT CHANNEL
The Australian Grand Prix is an intrinsic part of this great city. We are keen to innovate by partnering with Bastion China to enhance our WeChat channel and interactive Mini-Program, providing bespoke on-course experiences to attract and engage new audiences from our growing and diverse local Chinese communities.
CEO, Australian Grand Prix Corporation
HERE'S WHAT MAKES US DIFFERENT
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WE ARE PART OF BASTION COLLECTIVE
Bastion Collective is the largest independent communications agency in Australia. We exist to be the Bastion of Australian Ingenuity. Our integrated agency network allows us to deliver simple, original and resourceful communications solutions to our clients' complex problems. Bastion Collective clients can use us for one specialist service or our entire integrated offering, delivered through one central point of contact.
We do this all to help our clients create, grow, measure and protect their businesses.